{'It’s like they’ve erupted out of someone’s subconscious': how horror has come to dominate contemporary film venues.

The largest shock the movie business has encountered in 2025? The comeback of horror as a dominant force at the British cinemas.

As a style, it has remarkably outperformed past times with a 22% rise compared to last year for the UK and Ireland film earnings: £83.7 million in 2025, compared with £68.6 million last year.

“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” comments a cinema revenue expert.

The big hits of the year – a recent horror title (£11.4 million), Sinners (£16.2m), The Conjuring Last Rites (£14.98 million) and the sequel to a classic (£15.54 million) – have all remained in the cinemas and in the audience's minds.

While much of the industry commentary centers on the singular brilliance of prominent auteurs, their triumphs suggest something shifting between viewers and the genre.

“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” says a head of acquisition.

“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”

But apart from creative value, the consistent popularity of horror movies this year implies they are giving moviegoers something that’s highly necessary: emotional release.

“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” notes a horror podcast host.

28 Years Later, a standout horror film of 2025, with Aaron Taylor-Johnson and Alfie Williams in key roles.

“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” explains a prominent scholar of vampire and monster cinema.

Against a global headlines featuring war, border tensions, far-right movements, and environmental crises, ghosts, monsters, and mythical entities connect in new ways with filmg oers.

“I read somewhere that the success of vampire movies is linked to economically depressed times,” says an actress from a recent horror hit.

“The concept reflects how economic systems can drain vitality from individuals.”

Historically, public discord has always impacted scary movies.

Experts highlight the surge of European artistic movements after the WWI and the turbulent times of the early Weimar Republic, with movies such as early expressionist works and the iconic vampire tale.

Later occurred the 1930s depression and classic monster movies.

“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” notes a commentator.

“So it reflects a lot of anxieties around immigration.”

The Cabinet of Dr Caligari from 1920 reflected social unrest following the first world war.

The boogeyman of border issues influenced the newly launched supernatural tale a recent film title.

Its writer-director clarifies: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”

“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”

Perhaps, the modern period of praised, culturally aware scary films started with a clever critique launched a year after a contentious political era.

It ushered in a recent surge of horror auteurs, including several notable names.

“That period was incredibly stimulating,” comments a creator whose project about a violent prenatal entity was one of the time's landmark films.

“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”

The same filmmaker, who is writing a new horror original, adds: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”

A pivotal 2017 film initiated a wave of politically conscious scary movies.

Concurrently, there has been a reappraisal of the genre’s less celebrated output.

Recently, a new cinema opened in London, showing cult classics such as a quirky horror title, The Fall of the House of Usher and the 1989 remake of the expressionist icon.

The re-appreciation of this “gritty and loud” genre is, according to the theater owner, a straightforward answer to the formulaic productions churned out at the box office.

“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he states.

“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”

Scary movies continue to challenge the norm.

“Horror possesses a dual nature, feeling both classic and current simultaneously,” observes an specialist.

Besides the re-emergence of the insane researcher motif – with multiple versions of a literary masterpiece upcoming – he anticipates we will see scary movies in the coming years addressing our current anxieties: about artificial intelligence control in the coming decades and “monstrous metaphors in power structures”.

At the same time, a biblical fright story a forthcoming title – which narrates the tale of biblical parent hardships after Jesus’s birth, and features celebrated stars as the divine couple – is set for release soon, and will undoubtedly cause a stir through the religious conservatives in the US.</

Adam Perry
Adam Perry

A seasoned digital artist and tech enthusiast with over a decade of experience in UI/UX design and emerging technologies.