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To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration is underway. The Pokémon Company and the Natural History Museum will launch a pop-up shop stocked with special items. Enthusiasts will find products like plush toys, art prints, and writing supplies all drawing from the institution's aesthetic. For collectors, though, is a specially made Pikachu card, offered as a gift with purchase for the pop-up. The store will operate from on-site at the museum and its web counterpart between late January and mid-April.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited volume filled with beautiful illustrations that show Pokémon in their natural habitats. The concept like the kind of research a Pokémon Professor might publish after adventurers provide field notes, or what Charles Darwin could have sketched had the famous islands were populated by flying-types instead of birds. A key appeal stems from the book's scholarly treatment, treating Pokémon as worthy of scientific study. Author Yoshinari Yonehara together with illustrator Chihiro Kinoshita each possess doctorate degrees in ecology and behavioral science.

What Makes This Promo Card Stand Out

It is common to issue to release cards for major tournaments or brand collaborations. Many of these promotional cards often feature the famous mouse Pokémon who serves as the franchise mascot. The factor setting this latest museum card however, is the distinctly bigger size. Although precise specs have not been immediately shared, its distribution is guaranteed to be strictly limited, with customers limited to only a single card per purchase.

Limiting Reseller Activity

Per a company announcement, a portion of the merchandise will also be sold beyond the institution itself. However, a wider release will only be specific stores within the UK. Importantly, collectors will not be able to purchase this promo through the online Pokémon Center. Although reseller interest is inevitable, it appears they will have a difficult time stockpiling large numbers on this occasion. If you're unable to attend, there is the upcoming fossil-themed display coming to Chicago in the coming months.

"All profits of sales made in the Museum shop and from its online store, including Pokémon products, support the Natural History Museum’s charitable mission. This includes the research of 400 scientists who are scientific inquiry to discover answers to the planetary emergency," the statement notes.